20.7 Alternative Graphical Marks

1. The University Brand Committee may approve a logo or stylized wordmark that does not contain a University of Iowa logo or stylized wordmark, or the University of Iowa name. Examples of this may include but are not limited to:
   1. Joint venture: where the university has entered into a legal joint venture agreement establishing a distinct or separate legal entity for which, by agreement of the parties, the agreement expressly approves creating a distinct corporate logo; and 
   2. Controlled entity of the university: where the functions or activities of the entity are entirely separate from those of the university (i.e., it does not provide educational or research services, or does not provide services to the university), or where the use of a distinct brand would improve the capacity of the entity to market its product(s) or service(s) in a competitive market.
2. When the university proposes to enter into a joint venture agreement requiring the creation of a distinct corporate logo, the need for a distinct logo must be approved by the Office of Strategic Communication on behalf of the University Brand Committee prior to entering into the joint venture agreement.