20.1 Rationale

(Amended 10/11)

 This policy outlines the appropriate use of the University's graphic identity system (wordmark and logo) and other guidelines for external communications, print and electronic.

The University of Iowa graphic identity system provides visual continuity across University communications and helps distinguish the University from other institutions at a glance. It is an essential tool in establishing the University's brand identity.

The University of Iowa logo and wordmark are the core of the graphic identity system. They should appear in all communication projects that represent the University to external audiences.