20.7 Other Logos and Identity Systems

(Amended 11/10; 10/11)
  1. Use of Unit Logos. The UI logo and/or wordmark may not be combined within a unit logo or wordmark. If a unit's graphic logo contains the words "The University of Iowa," these words can be omitted from the unit's logo to avoid repetition of the words "The University of Iowa" on a publication or other printed materials. Unit logos may appear in external communications (and on collateral items, such as mugs, internal memos, pencils, hats, T-shirts, etc.).

    Colleges, departments, centers, and institutes wishing to create a new logo should first contact the Office of Strategic Communication. Logos must be created using a professional designer and receive approval from the Graphic Identity Committee prior to use. Designs must coordinate graphically with the UI graphic identity system and must be legible (must reduce to a small size, must translate visually in a web format, and must be able to be reproduced in one color).
  2. UI Health Care. University of Iowa Health Care's graphic identity system is a subbrand of The University of Iowa's system. All communications from the Roy J. and Lucille A. Carver College of Medicine and The University of Iowa Hospitals & Clinics should comply with the UI Health Care identity system. University of Iowa Health Care Marketing and Communications manages the identity system and reviews communications materials to ensure that the specifications and the general intent of the identity system are followed.