20.8 Editorial Standards

(Amended 11/10; 10/11)
  1. Accuracy/Proofreading. To ensure accuracy in University publications, writers are urged to check any facts, dates, or figures closely, and to proofread all text carefully. The Office of Strategic Communication provides resources for commonly cited facts (see https://uiowa.edu/about) and can assist in checking some facts.
  2. Editorial style. The University Brand Manual includes an editorial style guide that establishes standards for clear and consistent writing directed at multiple audiences. University units are encouraged to adopt these guidelines, in particular for marketing materials and public information projects that include news stories, feature articles, and the like.